The Journey of Conservative Meme to Resistance Icon: This Remarkable Story of the Frog

This revolution won't be broadcast, but it could have webbed feet and bulging eyes.

Furthermore, it may involve a unicorn's horn or a chicken's feathers.

As protests against the leadership continue in American cities, demonstrators have embraced the vibe of a neighborhood dress-up party. They've offered dance instruction, distributed snacks, and ridden unicycles, while armed law enforcement look on.

Mixing comedy and politics – an approach social scientists call "tactical frivolity" – has historical precedent. However, it has emerged as a defining feature of US demonstrations in this period, embraced by various groups.

A specific icon has risen to become particularly salient – the frog. It began when video footage of a confrontation between an individual in an inflatable frog and ICE agents in Portland, Oregon, became an internet sensation. And it has since spread to demonstrations nationwide.

"A great deal going on with that small frog costume," states an expert, a professor at University of California, Davis and an academic who specialises in political performance.

The Path From a Cartoon Frog to the Streets of Portland

It is difficult to discuss demonstrations and amphibians without talking about Pepe, an illustrated figure adopted by extremist movements throughout a previous presidential campaign.

When the meme gained popularity on the internet, its purpose was to signal certain emotions. Afterwards, its use evolved to show support for a candidate, even a particular image retweeted by the candidate personally, showing the frog with a signature suit and hair.

Images also circulated in right-wing online communities in offensive ways, portrayed as a historical dictator. Participants traded "unique frog images" and set up cryptocurrency using its likeness. Its famous line, "feels good, man", was deployed an inside joke.

Yet the character did not originate this divisive.

Its creator, artist Matt Furie, has been vocal about his disapproval for its appropriation. Pepe was supposed to be simply an apolitical figure in his comic world.

This character debuted in comic strips in 2005 – apolitical and notable for a particular bathroom habit. In 'Feels Good Man', which follows Mr Furie's efforts to wrest back control of his creation, he said the character came from his experiences with friends and roommates.

When he began, the artist experimented with uploading his work to early internet platforms, where other users began to borrow, remix and reinvent the frog. When the meme proliferated into the more extreme corners of the internet, the creator sought to reject his creation, including ending its life in a comic strip.

However, its legacy continued.

"It proves the lack of control over imagery," states the professor. "Their meaning can evolve and be reworked."

Until recently, the popularity of Pepe resulted in amphibian imagery were largely associated with the right. This shifted recently, when an incident between an activist dressed in an inflatable frog costume and a federal agent in Portland, Oregon went viral.

The event came just days after a directive to deploy the National Guard to Portland, which was called "a warzone". Protesters began to gather in droves at a specific location, near a federal building.

Tensions were high and an immigration officer sprayed pepper spray at a protester, aiming directly into the air intake fan of the costume.

Seth Todd, Seth Todd, responded with a joke, stating it tasted like "something milder". But the incident became a sensation.

The costume was somewhat typical for the city, renowned for its unconventional spirit and activist demonstrations that embrace the unusual – public yoga, retro fitness classes, and unique parades. Its creed is "Embrace the Strange."

This symbol became part of in the ensuing legal battle between the federal government and the city, which argued the use of troops overstepped authority.

While a ruling was issued that month that the president was within its rights to deploy troops, a dissenting judge wrote, noting in her opinion the protesters' "propensity for donning inflatable costumes while voicing dissent."

"Observers may be tempted the court's opinion, which accepts the government's characterization as a war zone, as merely absurd," she stated. "Yet the outcome has serious implications."

The order was stopped legally just a month later, and personnel have reportedly departed the city.

However, by that time, the amphibian costume was now a powerful anti-administration symbol for the left.

The costume appeared across the country at anti-authoritarian protests recently. There were frogs – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They were in small towns and global metropolises abroad.

The inflatable suit was sold out on online retailers, and saw its cost increase.

Shaping the Narrative

What connects both frogs together – lies in the relationship between the humorous, benign cartoon and serious intent. This concept is "tactical frivolity."

The strategy rests on what the professor calls the "irresistible image" – usually humorous, it's a "appealing and non-threatening" performance that highlights a message without obviously explaining them. This is the unusual prop used, or the symbol circulated.

Mr Bogad is both an expert on this topic and a veteran practitioner. He authored a text called 'Tactical Performance', and led seminars internationally.

"One can look back to the Middle Ages – when people are dominated, absurd humor is used to speak the truth indirectly and while maintaining plausible deniability."

The theory of such tactics is three-fold, Mr Bogad says.

As protesters take on a powerful opposition, humorous attire {takes control of|seizes|influences

Krystal Owens
Krystal Owens

A seasoned digital marketer with over 10 years of experience in SEO and content strategy, passionate about helping businesses grow online.